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About Pono Wines

The search for balance and connection – this is what ancient Hawaiians call living Pono. It is a continuous celebration of living in the moment. An appreciation for where we are and where we are going as we embrace life’s journey.
The Hawaiian fishhook, known as Makau, symbolizes all positivity that exists in this world. When given as a gift, it promises  prosperity, strength and good fortune. Pono Wines founder and native Hawaiian son, Dave Sedeno, invites you to open a bottle and savor the here and now. It’s time to enjoy and share the Pono in your life.

Our Story

Our Vineyards

To Hawaiians, Pono is a way of life. It’s a commitment to leaving all things in a better place than when first encountered. It’s understanding and appreciating that life can be both simple and complex. A beautiful richness exists within this dichotomy, and the same can be said of Pono Wines.
Proprietor David Sedeno creates small lot wines with grapes sourced and blended from premium Napa Valley vineyards resulting in wines with great depth and pallet pleasing layers.  Wines with inspiration from Hawaii and a sense of adventure.
Each bottle of Pono wines tells our story, the etched outline on the bottle is the island of Oahu. The coordinates beneath the name, 21 degrees north/157 degrees west, bring a traveler to the steps of the Iolani Palace in Honolulu, the residence of the Hawaiian monarchs a nod to our family history traced back to ancient Hawaii. Above the letters spelling out “Pono” is a golden fishhook. “This is a ‘makau’” a universal sign in Polynesian cultures for ‘one that provides’ — good fortune.”  David and his family invite you to get a taste of what it means to live Pono.

Pono Founders

Our Team








Pono Wines proprietors the Sedeno's David and Carole.

Dave Sedeno, native Hawaiian and Pono Wines founder, experienced a journey of his own to get to where he is today. 

Two decades ago he began working with many world-renowned wineries and winemakers in Napa and Sonoma.  Through these collaborations he creates Pono Wines resulting in wines that are timeless, rich in flavor and filled with a sense of adventure.